{"id":13200,"date":"2022-07-09T17:42:52","date_gmt":"2022-07-09T09:42:52","guid":{"rendered":"https:\/\/www.anywhere.today\/?p=13200"},"modified":"2022-08-24T10:08:55","modified_gmt":"2022-08-24T02:08:55","slug":"kol-collaboration","status":"publish","type":"post","link":"https:\/\/www.anywhere.today\/kol-collaboration\/","title":{"rendered":"\u3010\u6590\u54c1\u884c\u92b7\u3011KOL \u5408\u4f5c\u6210\u6548\u600e\u9ebc\u770b\uff1f\u8ffd\u8e64\u6578\u548c\u7559\u8a00\u6578\u8d8a\u591a\u5c31\u8d8a\u597d\uff1f"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2022\/07\/influencer-recording-yellow-book-review-for-social-media-channel.jpg?fit=800%2C533&amp;ssl=1\" alt=\"Influencer recording yellow book review for social media channel\" class=\"wp-image-13201\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2022\/07\/influencer-recording-yellow-book-review-for-social-media-channel.jpg?w=2000&amp;ssl=1 2000w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2022\/07\/influencer-recording-yellow-book-review-for-social-media-channel.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2022\/07\/influencer-recording-yellow-book-review-for-social-media-channel.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2022\/07\/influencer-recording-yellow-book-review-for-social-media-channel.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2022\/07\/influencer-recording-yellow-book-review-for-social-media-channel.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2022\/07\/influencer-recording-yellow-book-review-for-social-media-channel.jpg?w=1600&amp;ssl=1 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption>Source: Envato Elements<\/figcaption><\/figure><\/div>\n\n\n<p>\u672c\u6587\u7531<a href=\"https:\/\/flippingit.tw\/2022\/05\/05\/kol_results\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6590\u54c1\u884c\u92b7<\/a>\u6388\u6b0a\u8f49\u8f09\u3002<\/p>\n\n\n\n<p>\u627e\u4e86\u8ffd\u8e64\u6578\u548c\u7559\u8a00\u4e92\u52d5\u770b\u8d77\u4f86\u90fd\u5f88\u9069\u5408\u7684 KOL \u5408\u4f5c\uff0c\u4f46\u4e8b\u5f8c\u537b\u767c\u73fe\u6578\u64da\u8f49\u63db\u9060\u9060\u4e0d\u5982\u9810\u671f\uff1f\u7db2\u7d05\u884c\u92b7\u5230\u5e95\u8981\u770b\u54ea\u4e9b\u6578\u64da\u6307\u6a19\u624d\u80fd\u627e\u5230\u5b8c\u7f8e\u7684\u5408\u4f5c\u5c0d\u8c61\uff1f\u53c8\u8981\u5982\u4f55\u8fa8\u5225\u300c\u89aa\u53cb\u5718\u300d\u3001\u300c\u50f5\u5c4d\u7c89\u300d\u507d\u88dd\u7684\u5047\u7559\u8a00\uff1f<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e00\u3001 \u8cbc\u6587\u4e92\u52d5\u7387\u53cd\u61c9 KOL \u7684\u300c\u8aaa\u670d\u529b\u300d\u8207\u300c\u5c0e\u8cfc\u529b\u300d<\/strong><\/h2>\n\n\n\n<p><strong>\u8cbc\u6587\u5e73\u5747\u4e92\u52d5\u7387\u7684\u5927\u81f4\u7684\u7b97\u6cd5\u70ba\uff1a\uff08\u8cbc\u6587\u5e73\u5747\u4e92\u52d5\u6578\/\u7c89\u7d72\u6578\uff09\u00d7100%<\/strong><\/p>\n\n\n\n<p>KOL\uff0f\u7db2\u7d05\uff0fYouTuber\uff0f\u90e8\u843d\u5ba2\u7684\u4e92\u52d5\u7387\uff0c\u80fd\u5920\u4f5c\u70ba\u5176\u5e33\u865f\u662f\u5426\u300c\u5065\u5eb7\u300d\u7684\u6307\u6a19\u4e4b\u4e00\uff0c\u4e5f\u662f\u6703\u4e0d\u6703\u63a8\u85a6\u6b64\u4f4d KOL \u9032\u884c\u5408\u4f5c\u7684\u4f9d\u64da\u8207\u65b9\u5411\u3002<\/p>\n\n\n\n<p>\u4e92\u52d5\u7387\u6538\u95dc\u4e86\u8a31\u591a\u5c64\u9762\uff0c\u50cf\u662f\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u53d7\u773e\uff08TA\uff0fTarget Audience\uff09\u7684\u7cbe\u6e96\u5ea6\uff1a<\/h3>\n\n\n\n<p>KOL \u7684\u4e92\u52d5\u7387\u9ad8\uff0c\u5927\u90e8\u5206\u5c31\u4ee3\u8868\u5176\u7c89\u7d72\u7d44\u6210\u771f\u4eba\u6bd4\u4f8b\u9ad8\u3002\u9019\u985e\u9858\u610f\u8207 KOL \u4e92\u52d5\u7684\u300c\u771f\u7c89\u300d\uff0c\u901a\u5e38\u4e5f\u90fd\u662f\u559c\u6b61\u95dc\u6ce8 KOL \u5206\u4eab\u7684\u9818\u57df\u7684\u53d7\u773e\uff08\u5982\u5e73\u5e38\u611b\u8207\u96dc\u8a8c\u7e3d\u7de8\u8f2f KOL \u4e92\u52d5\u7684\u7c89\u7d72\uff0c\u9664\u4e86\u559c\u6b61 KOL \u672c\u8eab\u5916\uff0c\u901a\u5e38\u4e5f\u662f\u71b1\u611b\u95dc\u6ce8\u6642\u5c1a\u9818\u57df\u7684\u4eba\uff09\uff0c\u800c\u975e\u53ea\u662f\u6e4a\u4eba\u6578\u7684\u50f5\u5c4d\u7c89\u6216\u8cb7\u7c89\u7684\u5047\u5e33\u865f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">KPI\uff08Key Performance Indicators\uff09\u7684\u9054\u6210\u7387\uff1a<\/h3>\n\n\n\n<p><strong>KOL \u7684\u4e92\u52d5\u7387\u9ad8\uff0c\u4e5f\u4ee3\u8868\u4e86\u4ed6\u8207\u7c89\u7d72\u7684\u9023\u7d50\u6027\u8db3\u5920\u7dca\u5bc6\uff0c\u4ed6\u63a8\u85a6\u7684\u7522\u54c1\uff0c\u5bb9\u6613\u8aaa\u670d\u7c89\u7d72\u8ddf\u8457\u4e0b\u55ae<\/strong>\uff0c\u70ba\u54c1\u724c\u300c\u5e36\u8ca8\u300d\u7684\u6548\u679c\u76f8\u5c0d\u6bd4\u8d77\u4f4e\u4e92\u52d5\u4eba\u9078\u66f4\u6709\u529b\u3002<\/p>\n\n\n\n<p>\u800c\u6839\u64da\u6211\u5011\u9577\u5e74\u70ba\u591a\u7a2e\u7522\u696d Survey KOL \u7684\u7d93\u9a57\u5f59\u6574\uff0c\u52a0\u4e0a\u8207\u540c\u696d\u5b9a\u671f\u4e92\u76f8\u4ea4\u6d41\u7684\u89c0\u5bdf\uff0c\u6211\u5011\u767c\u73fe\uff1a\u8fd1\u5e7e\u5e74 <strong>Facebook KOL \u7684\u5e73\u5747\u4e92\u52d5\u7387\u7d04\u5728 0.6~0.8% \u9593\uff0c\u800c Instagram KOL \u7684\u4e92\u52d5\u7387\u5247\u7d04\u5728 2.9~3.5% \u4e4b\u9593\uff0c<\/strong>\u56e0\u6b64\uff0c\u6590\u54c1\u63d0\u7d66\u6bcf\u4f4d\u5ba2\u6236\u7684 KOL \u4eba\u9078\u4e92\u52d5\u7387\uff0c\u4e00\u5b9a\u90fd\u5728\u6b64\u5340\u9593\u6216\u662f\u4e4b\u4e0a\u3002<\/p>\n\n\n\n<p>\u5efa\u8b70\u54c1\u724c\u4e3b\u6216\u884c\u92b7\u4eba\u54e1\u5011\u53ef\u4ee5\u4ee5\u6b64\u5340\u9593\u4f5c\u70ba\u6a19\u6e96\uff0c\u5927\u6982\u8a08\u7b97 KOL \u8207\u7c89\u7d72\u7684\u4e92\u52d5\u662f\u5426\u5065\u5eb7\uff0c\u4f86\u8a55\u4f30\u63a5\u4e0b\u4f86\u662f\u5426\u8981\u9080\u8acb\u6b64\u4f4d KOL \u4e00\u8d77\u5408\u4f5c\u3002<\/p>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/flippingit.tw\/2022\/01\/17\/kol_survey\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u884c\u92b7\u516c\u53f8\u90fd\u600e\u9ebc\u627e KOL \uff0f\u7db2\u7d05\uff1f3 \u5927\u6307\u6a19\u641c\u5c0b\u5408\u4f5c\u512a\u8cea\u4eba\u9078\uff01<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e8c\u3001 \u7559\u8a00\u591a\u4e0d\u4ee3\u8868\u4e92\u52d5\u771f\u5be6\u5ea6\uff01\u8cea\u6027\u8207\u91cf\u6027\u517c\u5177\u624d\u662f\u6700\u512a\u8cea\u4eba\u9078<\/strong><\/h2>\n\n\n\n<p>\u9664\u4e86\u770b\u7c89\u7d72\u6578\u3001\u8a08\u7b97\u4e92\u52d5\u7387\u7684\u300c\u91cf\u6027\u300d\u8a55\u4f30\u4ee5\u5916\uff0c<strong>\u8cbc\u6587\u7a2e\u985e\u3001\u8cbc\u6587\u7559\u8a00\u5167\u5bb9\u7b49\u300c\u8cea\u6027\u300d\u89c0\u5bdf\uff0c\u4e5f\u662f\u6c7a\u5b9a KOL \u662f\u5426\u9069\u5408\u63a8\u85a6\u7d66\u5ba2\u6236\u54c1\u724c\u5408\u4f5c\u7684\u91cd\u8981\u6307\u6a19\u4e4b\u4e00\u3002<\/strong><\/p>\n\n\n\n<p>\u5728\u67e5\u627e KOL \u904e\u7a0b\u4e2d\uff0c\u4f60\u53ef\u4ee5\u767c\u73fe\u6709\u4e9b KOL \u7684\u6bcf\u4e00\u7bc7\u8cbc\u6587\u90fd\u662f\u5408\u4f5c\u8cbc\u6587\uff0c\u6216\u662f\u5408\u4f5c\u7684\u7522\u54c1\u7a2e\u985e\u975e\u5e38\u5ee3\u6cdb\uff0c\u5e7e\u4e4e\u6bcf\u4e00\u9805\u7522\u54c1\u90fd\u80fd\u5408\u4f5c\u3002<\/p>\n\n\n\n<p><strong>\u4f9d\u64da\u6bd4\u4f8b\u4f86\u5206\u6790\uff0c\u9019\u985e KOL \u53ef\u80fd\u5c31\u6bd4\u8f03\u5c11\u8207\u7c89\u7d72\u5206\u4eab\u500b\u4eba\u751f\u6d3b\uff0c\u7c89\u7d72\u8207\u4ed6\u7684\u9023\u7d50\u6027\u6703\u6bd4\u8f03\u4f4e\uff0c\u8aaa\u670d\u529b\u4e0d\u5f37\u3001\u5c0e\u8cfc\u529b\u4e5f\u53ef\u80fd\u5c31\u7a0d\u986f\u4e0d\u8db3<\/strong>\uff0c\u54c1\u724c\u8207 KOL \u7684\u5408\u4f5c\u8cbc\u6587\u4e5f\u8f03\u5bb9\u6613\u88ab\u4e00\u7bc7\u4e00\u7bc7\u7684\u5176\u4ed6\u5408\u4f5c\u8cbc\u6587\u4e0d\u65b7\u6df9\u6c92\u3002<\/p>\n\n\n\n<p>\u800c\u6709\u4e9b KOL \u7684\u8cbc\u6587\uff0c<strong>\u7686\u6703\u6709\u4e0d\u7b26\u5408\u5e02\u5834\u908f\u8f2f\u7684\u8d85\u9ad8\u4e92\u52d5\u6578<\/strong>\uff0c\u4f60\u53ef\u4ee5\u767c\u73fe\u6bcf\u4e00\u5247\u7559\u8a00\u770b\u4f3c\u90fd\u5728\u7a31\u8b9a\u7522\u54c1\uff0c\u4f8b\u5982\u300c\u770b\u8d77\u4f86\u597d\u68d2\u300d\u3001\u300c\u6211\u60f3\u7528\u300d\u7b49\u5f88\u7c21\u77ed\u3001\u4e0d\u771f\u8aa0\u7684\u5167\u5bb9\uff0c<strong>\u9019\u4e9b\u7559\u8a00\u7684\u4eba\u53ef\u80fd\u591a\u662f\u300c\u89aa\u53cb\u5718\u300d\u3001\u300c\u50f5\u5c4d\u7c89\u300d\u5011\uff0c\u5728\u5354\u52a9 KOL \u885d\u9ad8\u4e92\u52d5\u6578\uff0c\u800c\u771f\u6b63\u5c0d\u65bc\u7522\u54c1\u611f\u8208\u8da3\u6216\u5c0d KOL \u5206\u4eab\u7684\u5167\u5bb9\u6df1\u5165\u4e86\u89e3\u7684\u7c89\u7d72\u53ef\u80fd\u5be5\u5be5\u7121\u5e7e\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u90a3\u53c8\u8981\u5982\u4f55\u77e5\u9053\u9019\u4e9b\u7559\u8a00\u7684\u771f\u5be6\u6027\u5462\uff1f<\/h3>\n\n\n\n<p>\u5176\u5be6\u6bcf\u500b\u9818\u57df\u7684 KOL \u8cbc\u6587\uff0c\u80fd\u7372\u5f97\u7684\u7559\u8a00\u6578\u4e0d\u76e1\u76f8\u540c\uff0c\u9019\u662f\u56e0\u70ba\u5404\u9818\u57df\u7c89\u7d72\u7684\u7fd2\u6163\u4e0d\u540c\u7684\u7de3\u6545\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\u89aa\u5b50\u985e KOL \u5e73\u5747\u7372\u5f97\u7684\u7559\u8a00\u6578\uff0c\u6703\u6bd4\u7a7f\u642d\u985e KOL \u4f86\u5f97\u591a\u4e00\u4e9b\uff0c\u4ee5\u64c1\u6709\u8d85\u9ad8\u4e92\u52d5\u7387\u7684\u89aa\u5b50\u985e\u7db2\u7d05 <a href=\"https:\/\/www.instagram.com\/riceandshine.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rice &amp; Shine<\/a> \u4f86\u8aaa\uff0c\u4ed6\u7684\u8cbc\u6587\u7559\u8a00\u6578\u9664\u4ee5\u8cbc\u6587\u8b9a\u6578\uff0c\u843d\u57280.15% \u81f3 0.36% \u5de6\u53f3\u5c31\u80fd\u7b97\u662f\u5f88\u4e0d\u932f\u7684\u4e92\u52d5\u72c0\u6cc1\uff0c\u800c\u4e0a\u6bb5\u63d0\u5230\u7684 KOL \u89aa\u53cb\u5718\u7559\u8a00\u7387\u537b\u9ad8\u9054 6 \u5230 7%\uff0c\u5c31\u80fd\u7a0d\u7a0d\u770b\u51fa\u4e0d\u5408\u7406\u7684\u90e8\u5206\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u6700\u597d\u8fa8\u8a8d\u7559\u8a00\u662f\u5426\u70ba\u771f\u3001\u4e92\u52d5\u662f\u5426\u5920\u9ad8\u7684\u65b9\u5f0f\uff0c<strong>\u5c31\u662f\u591a\u52a0\u6df1\u5165\u89c0\u5bdf KOL \u5e02\u5834\uff0c\u4e86\u89e3\u6bcf\u985e\u9818\u57df\u7684\u7c89\u7d72\u4e92\u52d5\u72c0\u6cc1\uff0c\u8b93\u6311\u9078\u5408\u4f5c KOL \u6642\u80fd\u66f4\u52a0\u5f97\u5fc3\u61c9\u624b\uff0c\u4e0d\u6703\u56e0\u70ba\u8868\u9762\u6578\u64da\u800c\u9054\u4e0d\u5230\u9810\u671f\u6210\u6548\u3002<\/strong><\/p>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/flippingit.tw\/2022\/03\/14\/kol_invitation\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u9080\u7d04\u7db2\u7d05\uff0fKOL\uff0fKOC \u591a\u505a\u5169\u4ef6\u4e8b\uff0c\u63d0\u5347\u516c\u95dc\u5408\u4f5c\u6210\u529f\u7387\uff01\uff08\u9644\u4e0a\u4fe1\u4ef6\u9080\u7d04\u6aa2\u6838\u8868\uff09<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7d50\u8a9e<\/strong><\/h2>\n\n\n\n<p>\u793e\u7fa4\u5e73\u53f0\u7684\u6f14\u7b97\u6cd5\u4e0d\u65b7\u66f4\u52d5\uff0c\u6d88\u8cbb\u8005\u7684\u884c\u70ba\u4e5f\u8207\u6642\u4ff1\u9032\uff0c\u53ef\u80fd\u524d\u5929\u9084\u5f88\u7d05\u7684\u8cbc\u6587\u985e\u578b\uff0c\u4eca\u5929\u5c31\u5df2\u7d93\u904e\u6642\u4e86\u3002\u540c\u6a23\u5730\uff0c\u4e0a\u500b\u6708\u8a71\u984c\u5ea6\u6eff\u6eff\u7684 KOL \uff0c\u9019\u500b\u6708\u53ef\u80fd\u5c31\u5df2\u9bae\u5c11\u8a0e\u8ad6\u5ea6\uff0c\u60f3\u8207\u8b8a\u5316\u901f\u5ea6\u98db\u5feb\u7684\u7db2\u8def\u4e16\u4ee3\u4e00\u540c\u5408\u4f5c\uff0c\u5c31\u5fc5\u9808\u6642\u6642\u523b\u523b\u5c07\u81ea\u5df1\u6295\u8eab\u9032\u53bb\uff0c\u89c0\u5bdf\u5e02\u5834\u3001\u7814\u7a76\u751f\u614b\u5708\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1657359576024\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">KOL \u6210\u6548\u600e\u9ebc\u7b97\uff1f<\/h3>\n<div class=\"rank-math-answer \"><p><strong>\u8cbc\u6587\u5e73\u5747\u4e92\u52d5\u7387\u7684\u5927\u81f4\u7684\u7b97\u6cd5\u70ba\uff1a\uff08\u8cbc\u6587\u5e73\u5747\u4e92\u52d5\u6578\/\u7c89\u7d72\u6578\uff09\u00d7100%<\/strong><br 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Marketing<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u8b9a\u6578\u7559\u8a00\u591a\u7684 KOL \u5c31\u4e00\u5b9a\u53ef\u4ee5\u5e36\u8ca8\uff1f\u600e\u6a23\u7b97\u4e92\u52d5\u7387\uff0c\u8fa8\u5225\u7559\u8a00\u662f\u4e0d\u662f\u6bad\u5c4d\u7c89\uff1f KOL 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