{"id":4096,"date":"2021-09-14T16:46:20","date_gmt":"2021-09-14T08:46:20","guid":{"rendered":"https:\/\/www.anywhere.today\/?p=4096"},"modified":"2022-09-27T16:04:06","modified_gmt":"2022-09-27T08:04:06","slug":"influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.anywhere.today\/influencer-marketing\/","title":{"rendered":"\u3010\u7db2\u7d05\u884c\u92b7\u3011\u5ee0\u5546\u5fc5\u770b\uff01KOL\uff0f\u90e8\u843d\u5ba2\u696d\u914d\u5408\u4f5c 6 \u5e74\u7d93\u9a57\u5206\u4eab"},"content":{"rendered":"<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/beautiful-influencer-3HGCTK4.jpeg?resize=800%2C534&#038;ssl=1\" alt=\"\u696d\u914d\u5831\u50f9\" class=\"wp-image-4062\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/beautiful-influencer-3HGCTK4-scaled.jpeg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/beautiful-influencer-3HGCTK4-scaled.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/beautiful-influencer-3HGCTK4-scaled.jpeg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/beautiful-influencer-3HGCTK4-scaled.jpeg?resize=1536%2C1025&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/beautiful-influencer-3HGCTK4-scaled.jpeg?resize=2048%2C1366&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/beautiful-influencer-3HGCTK4-scaled.jpeg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/beautiful-influencer-3HGCTK4-scaled.jpeg?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/beautiful-influencer-3HGCTK4-scaled.jpeg?w=2400&amp;ssl=1 2400w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-recalc-dims=\"1\" \/><figcaption>Source: Envato Elements<\/figcaption><\/figure><\/div>\n\n\n<p>\u5927\u5bb6\u90fd\u5728\u8aaa <strong>KOL<\/strong>\uff08Key Opinion Leader\uff0c\u95dc\u9375\u610f\u898b\u9818\u8896\uff09\u884c\u92b7\u5f88\u6709\u7528\uff0c\u4f46\u8a72\u600e\u9ebc\u627e\u4eba\u5beb\u696d\u914d\uff1f\u8a72\u9078\u90e8\u843d\u5ba2\u3001YouTuber \u9084\u662f\u627e IG \u7db2\u7d05\uff1f<\/p>\n\n\n\n<p>\u6211\u5f9e\u5927\u5b78\u5230\u7814\u7a76\u6240\u90fd\u4ee5\u90e8\u843d\u5ba2\u8207\u8cfc\u8cb7\u610f\u9858\u95dc\u4fc2\u70ba\u8ad6\u6587\u4e3b\u984c\uff0c\u5230\u9032\u5165\u65c5\u904a\u65b0\u5275 KKday \u8fd1 6 \u5e74\u8207\u570b\u5167\u5916 KOL \u5408\u4f5c\uff0c\u52a0\u8d77\u4f86\u63a5\u89f8 KOL \u6216\u662f\u7db2\u7d05\u7684\u4eba\u6578\u7d55\u5c0d\u8d85\u904e 500 \u4f4d\uff01\u63a5\u89f8\u904e\u591a\u4f4d\u96f7\u5230\u7206 KOL\uff0c\u4f46\u4e5f\u4e0d\u5c11\u7fa9\u6c23\u76f8\u633a\u7684\u90e8\u843d\u5ba2\u670b\u53cb\u3002\u5206\u4eab\u6211\u591a\u5e74\u7d93\u9a57\u7d66\u65b0\u5275\u516c\u53f8\u6216\u662f\u7d93\u71df\u5c0f\u672c\u751f\u610f\u7684\u4f60\uff0c\u76f8\u4fe1\u6211\uff0c\u9810\u7b97\u4e0d\u5920\u4e5f\u7d55\u5c0d\u80fd\u627e\u5230\u9069\u5408\u7684 KOL\uff01\uff08\u6709\u9810\u7b97\u7684\u5927\u54c1\u724c\u53ef\u4ee5\u8df3\u904e\u4e86\uff09<\/p>\n\n\n\n<p><\/p>\n\n\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-\u6b65\u9a5f\u6311-kol-\u9810\u7b97\u4e0d\u8db3\u4e5f\u80fd\u9806\u5229\u696d\u914d\"><strong>5 \u6b65\u9a5f\u6311 KOL \u9810\u7b97\u4e0d\u8db3\u4e5f\u80fd\u9806\u5229\u696d\u914d<\/strong><\/h2>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/mobile-phone-with-instagram-social-media-images-on-the-screen-and-bokeh-lights-in-the-background.jpg?resize=800%2C533&#038;ssl=1\" alt=\"\u696d\u914d\u5831\u50f9\" class=\"wp-image-4063\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/mobile-phone-with-instagram-social-media-images-on-the-screen-and-bokeh-lights-in-the-background.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/mobile-phone-with-instagram-social-media-images-on-the-screen-and-bokeh-lights-in-the-background.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/mobile-phone-with-instagram-social-media-images-on-the-screen-and-bokeh-lights-in-the-background.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/mobile-phone-with-instagram-social-media-images-on-the-screen-and-bokeh-lights-in-the-background.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/mobile-phone-with-instagram-social-media-images-on-the-screen-and-bokeh-lights-in-the-background.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/mobile-phone-with-instagram-social-media-images-on-the-screen-and-bokeh-lights-in-the-background.jpg?w=2000&amp;ssl=1 2000w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/mobile-phone-with-instagram-social-media-images-on-the-screen-and-bokeh-lights-in-the-background.jpg?w=1600&amp;ssl=1 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-recalc-dims=\"1\" \/><figcaption>Source: Envato Elements<\/figcaption><\/figure><\/div>\n\n\n<p>\u5e38\u807d\u5230\u540c\u884c\u62b1\u6028\u67d0\u4e9b\u7db2\u7d05\u7c89\u7d72\u6578\u5f88\u9ad8\uff0c\u4f46\u5408\u4f5c\u5f8c\u6309\u8b9a\u6578\u5f88\u5dee\uff0c\u66f4\u4e0d\u7528\u8aaa\u5e36\u4f86\u7684\u6d41\u91cf\u5f88\u6158\uff0c<strong>\u5f80\u5f80\u90fd\u662f\u641e\u932f\u7db2\u7d05\u7684\u53d7\u773e\uff0c\u8aa4\u4ee5\u70ba\u7c89\u7d72\u591a\u5c31\u6709\u7528<\/strong>\u3002\u9996\u5148\u5148\u4e86\u89e3\u81ea\u5df1\u5546\u54c1\u7684\u5b9a\u4f4d\uff0c\u77e5\u9053 TA\uff08Target Audience \u76ee\u6a19\u53d7\u773e\uff09\u662f\u8ab0\uff0c\u518d\u53bb\u7814\u7a76 KOL \u7684\u7c89\u7d72\u662f\u5426\u76f8\u7b26\u3002\u5e02\u9762\u4e0a\u5f88\u591a\u627e\u7db2\u7d05\u7684\u5e73\u53f0\u5c31\u66ab\u4e0d\u4ecb\u7d39\u4e86\uff08\u4f46\u4ed6\u5011\u7684<a href=\"https:\/\/www.kolradar.com\/reports\/social-commerce\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u5831\u544a<\/strong><\/a>\u9084\u662f\u53ef\u4ee5\u53c3\u8003\u7684\uff09\uff0c\u56e0\u70ba\u65b0\u5275\u516c\u53f8\u6216\u5c0f\u4e8b\u696d\u6c92\u6709\u9810\u7b97\uff0c\u6211\u5011\u53ef\u4ee5\u82b1\u6642\u9593\u7528\u8089\u773c\u7d30\u7d30\u6aa2\u67e5\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u6311\u9078-kol-\u5408\u4f5c-5-\u6b65\u9a5f\"><strong>\u6311\u9078 KOL \u5408\u4f5c 5 \u6b65\u9a5f<\/strong><\/h3>\n\n\n\n<ol><li>Google\u3001YouTube\u3001IG \u641c\u5c0b\u5546\u54c1\u76f8\u95dc\u95dc\u9375\u5b57\uff0c\u4f8b\u5982\uff1a\u53f0\u5317\u7f8e\u5f0f\u9910\u5ef3\u3001\u9996\u723e\u6ed1\u96ea\u3001\u82f1\u8a9e\u5bb6\u6559\u63a8\u85a6\u3001\u6771\u5340\u7f8e\u776b<\/li><li>\u505a\u8868\u55ae\u8a18\u4e0b\u9019\u4e9b KOL \u7684\u5404\u793e\u7fa4\u5e73\u53f0\u9023\u7d50\u3001\u7c89\u7d72\u6578\u3001\u806f\u7e6b\u65b9\u5f0f\uff0c\u751a\u81f3\u662f\u54ea\u500b\u95dc\u9375\u5b57\u641c\u5c0b\u6392\u540d\u9806\u4f4d<\/li><li>\u89c0\u5bdf\u4e26\u8a18\u9304\u6bcf\u500b\u793e\u7fa4\u7684\u4e92\u52d5\u72c0\u6cc1\u3002\u5e73\u5747\u8cbc\u6587\u6309\u8b9a\u6578\u3001\u7559\u8a00\u6578\u3001\u7559\u8a00\u5167\u5bb9\u3001\u7559\u8a00\u7684\u5e33\u865f\u3001\u6309\u8b9a\u7684\u7537\u5973\u6bd4\u3001\u4ee5\u53ca\u5927\u6982\u7684\u5e74\u9f61\u3002<\/li><li>\u5beb\u4e0b\u8a55\u8a9e\u5e6b\u52a9\u7559\u4e0b\u5370\u8c61\u3002\u4f8b\u5982\uff1a\u300c\u8eab\u6750\u597d\u7684\u6b50\u7f8e\u7cfb\u6b63\u59b9\uff0c\u7c89\u7d72\u591a\u662f\u7537\u6027\uff0c\u4e00\u767c\u6587\u5c31\u6709\u4eba\u6436\u982d\u9999\u300d\u6216\u662f\u300c\u62cd\u98df\u7269\u6975\u7f8e\u7684\u5973\u5927\u751f\uff0c\u975e\u5e38\u6703\u64fa\u76e4\uff01\u9084\u6703\u62cd YT \u5f71\u7247\u300d<\/li><li>\u4e0d\u8981\u53ea\u6311\u6700\u6709\u540d\u7684\u3001\u6700\u71b1\u9580\u7684\u8a18\u9304\uff0c\u4e5f\u627e\u4e00\u4e9b\u7528\u5fc3\u7684 KOL\u3002\u4f8b\u5982\u62cd\u7167\u597d\u770b\u4f46\u5beb\u6587\u9084\u597d\uff0c\u6216\u662f\u5beb\u5f97\u5f88\u7528\u5fc3\uff0c\u4f46\u4e0d\u592a\u6703\u4fee\u5716\u7684<\/li><\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>\u4ee5\u4e0a\u65b9\u6cd5\u662f\u9760\u641c\u5c0b\u7d50\u679c\u627e\uff0c\u4e5f\u53ef\u4ee5\u554f\u8eab\u908a\u670b\u53cb\uff08\u5148\u78ba\u4fdd\u4ed6\u4e5f\u662f\u4f60\u5546\u54c1 TA\uff09\u4ed6\u5011\u90fd\u8ffd\u8e64\u4ec0\u9ebc\u4eba\uff0c\u554f\u4ed6\u5011\u5982\u679c\u770b\u5230\u54ea\u500b KOL \u63a8\u5546\u54c1\u6703\u6beb\u4e0d\u7336\u8c6b\u8cb7\u3002\u540c\u6a23\u7684\u628a\u540d\u55ae\u66f4\u65b0\u5230\u4f60\u7684\u6e05\u55ae\u4e2d\u3002\u5343\u842c\u5225\u89ba\u5f97\u7522\u696d\u6beb\u4e0d\u76f8\u95dc\u7684 KOL \u6c92\u7528\uff01\u50cf\u8b1b\u80a1\u5e02\u5206\u6790\u7684 Podcaster \u80a1\u764c\uff0c\u5973\u6027\u5167\u8863\u4e5f\u8ce3\u7206\uff01\u9760\u5f97\u5c31\u662f\u7c89\u7d72\u7684\u4fe1\u4efb\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u9664\u4e86\u81ea\u5df1\u627e\uff0c\u4e5f\u80fd\u5230\u81c9\u66f8\u793e\u5718\u641c\u300c\u90e8\u843d\u5ba2\u63a5\u6848\u300d\u300c\u63a5\u6848\u300d\u300cKOL\u300d\u7b49\u95dc\u9375\u5b57\uff0c\u4e3b\u52d5\u8cbc\u6587\u8b93\u5927\u5bb6\u4f86\u5831\u540d\u3002\u9019\u6a23\u4e5f\u80fd\u627e\u5230\u5c0d\u5546\u54c1\u6709\u8208\u8da3\u7684 KOL\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"koc-\u662f\u4ec0\u9ebc\u610f\u601d-kol-koc-\u884c\u92b7\u7d44\u5408-\u4e00\u62db\u4e8c\u5f0f\u5957\u7262\u6d88\u8cbb\u8005\"><strong>KOC \u662f\u4ec0\u9ebc\u610f\u601d\uff1fKOL+KOC \u884c\u92b7\u7d44\u5408 \u4e00\u62db\u4e8c\u5f0f\u5957\u7262\u6d88\u8cbb\u8005<\/strong><\/h2>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/fashionable-young-woman-influencer-taking-selfie-outdoor-while-wearing-protective-face-mask.jpg?resize=800%2C518&#038;ssl=1\" alt=\"\u696d\u914d\u5831\u50f9\" class=\"wp-image-4064\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/fashionable-young-woman-influencer-taking-selfie-outdoor-while-wearing-protective-face-mask.jpg?resize=1024%2C663&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/fashionable-young-woman-influencer-taking-selfie-outdoor-while-wearing-protective-face-mask.jpg?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/fashionable-young-woman-influencer-taking-selfie-outdoor-while-wearing-protective-face-mask.jpg?resize=768%2C497&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/fashionable-young-woman-influencer-taking-selfie-outdoor-while-wearing-protective-face-mask.jpg?resize=1536%2C995&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/fashionable-young-woman-influencer-taking-selfie-outdoor-while-wearing-protective-face-mask.jpg?resize=600%2C389&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/fashionable-young-woman-influencer-taking-selfie-outdoor-while-wearing-protective-face-mask.jpg?w=2000&amp;ssl=1 2000w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/fashionable-young-woman-influencer-taking-selfie-outdoor-while-wearing-protective-face-mask.jpg?w=1600&amp;ssl=1 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-recalc-dims=\"1\" \/><figcaption>Source: Envato Elements<\/figcaption><\/figure><\/div>\n\n\n<p><strong>KOC<\/strong>\uff08Key Opinion Consumer\uff0c\u95dc\u9375\u610f\u898b\u6d88\u8cbb\u8005\uff09\uff0c2019 \u5e74\u5f9e\u4e2d\u570b\u50b3\u4f86\u7684\u8a5e\uff0c\u53c8\u7a31\u5948\u7c73\u7db2\u7d05\uff08Micro Influencer\uff09\u6216\u7d20\u4eba\u7db2\u7d05\u3002\u76f8\u8f03\u65bc KOL\uff0cKOC \u7c89\u7d72\u91cf\u5c11\u5f88\u591a\uff0c\u4f46\u5728\u670b\u53cb\u4e4b\u4e2d\u7684\u5f71\u97ff\u529b\u537b\u53ef\u80fd\u52dd\u65bc KOL\u3002\u60f3\u60f3\u4f60\u81c9\u66f8\u6216IG\u662f\u5426\u6709\u5e7e\u500b\u670b\u53cb\u660e\u660e\u6c92\u6709\u8981\u7d93\u71df\u81ea\u5df1\u6210\u70ba\u7db2\u7d05\uff0c\u4f46\u6bcf\u6b21\u767c\u6587\u4e92\u52d5\u90fd\u8d85\u9ad8\uff0c\u4e00\u767c\u6587\u5c31\u6709\u4eba\u554f\u4ed6\u6771\u897f\u54ea\u88e1\u8cb7\u7684\u3001\u9910\u5ef3\u5728\u54ea\u3001\u591a\u5c11\u9322\uff0c\u4ed6\u5c31\u662f\u4f60\u8eab\u908a\u7684 KOC\uff01<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u81ea\u5f9e KOC \u9019\u8a5e\u51fa\u4f86\u5f8c\uff0c\u56e0\u6b64\u5927\u5bb6\u958b\u59cb\u760b\u50b3\uff0c\u627e KOC \u6bd4\u627e KOL \u6548\u679c\u597d\uff0c\u66f4\u4fbf\u5b9c\u4e14\u8f49\u63db\u7387\u9ad8\u3002\u7531\u65bc KOL &amp; KOC \u6c92\u6709\u88ab\u660e\u78ba\u7684\u5b9a\u7fa9\u7c89\u7d72\u6578\u8a72\u662f\u591a\u5c11\u3002\u6211\u81ea\u5df1\u5247\u662f\u8a8d\u70ba\uff0cKOL \u61c9\u8a72\u662f\u5927\u65bc\u4e00\u842c\u7c89\u7d72\u4e14\u6709\u76ee\u7684\u6027\u7684\u5728\u7d93\u71df\u81ea\u5df1\uff0c\u4f8b\u5982\u958b\u7c89\u7d72\u5718\u3001IG \u5546\u696d\u5e33\u865f\uff1b\u800c KOC \u662f\u670b\u53cb\u591a\uff0c\u8b1b\u8a71\u6709\u516c\u4fe1\u529b\uff0c\u591a\u534a\u4f7f\u7528\u500b\u4eba\u5e33\u865f\u3002\u5f88\u591a\u4eba\u4ee5\u70ba\u7c89\u7d72\u6578\u5c11\u5c31\u7b97 KOC\uff0c\u66f4\u8aaa\u627e 10 \u500b KOC \u52dd\u904e\u627e 1 \u500b KOL\uff1f<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u627e-koc-\u6548\u679c\u771f\u7684\u66f4\u597d\"><strong>\u627e KOC \u6548\u679c\u771f\u7684\u66f4\u597d\uff1f<\/strong><\/h3>\n\n\n\n<p>\u771f\u7684 KOC \u6bd4 KOL \u6709\u6548\u55ce\uff1f\u6211\u8a8d\u70ba\u8981\u6839\u64da\u884c\u92b7\u76ee\u7684\u4f86\u8aaa\u3002\u5982\u679c\u662f\u60f3\u8981\u5feb\u901f\u62d3\u5c55\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u627e KOL \u7d55\u5c0d\u5feb\u3002\u5982\u679c\u662f\u8981\u5c0e\u8cfc\uff0c\u627e\u5718\u5abd\u80af\u5b9a\u6c92\u932f\u3002\u4f46\u5982\u679c\u60f3\u8981\u9577\u671f\u7d93\u71df\u54c1\u724c\u5f71\u97ff\u529b\uff0c\u6301\u7e8c\u627e KOC \u662f\u6700\u597d\u7684\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u4ee5\u6211\u8eab\u908a\u6848\u4f8b\uff0c\u53f0\u7063\u81ea\u5275\u4fdd\u990a\u54c1\u54c1\u724c\u7c21\u55ae\uff0c\u56e0\u70ba\u9aee\u578b\u5e2b\uff08KOC \u985e\u578b\u670b\u53cb\uff09\u5718\u8cfc\u9762\u819c\uff0c\u5206\u4e86\u6211 3 \u7247\u8a66\u7528\u3002\u5f8c\u56e0\u70ba KOL <a href=\"https:\/\/www.facebook.com\/permalink.php?story_fbid=1453482294742275&amp;id=418129154944266\" target=\"_blank\" rel=\"noreferrer noopener\">\u51b0\u8e66\u62c9\u5f37\u529b\u63a8\u5ee3<\/a>\u4ee5\u53ca\u81c9\u66f8\u5ee3\u544a\u760b\u72c2\u6d17\u7248\uff0c\u53c8\u8a66\u4e86\u4e0d\u540c\u5546\u54c1\u3002\u56e0 EDM \u52a0\u5165\u4e86<a href=\"https:\/\/www.facebook.com\/groups\/226130767753252\" target=\"_blank\" rel=\"noreferrer noopener\">\u7c21\u55ae\u81c9\u66f8\u793e\u5718<\/a>\uff0c\u7121\u5f62\u4e4b\u4e2d\u53c8\u6d17\u8166\u6211\uff0c\u6700\u5f8c\u6211\u8b8a\u6210\u7c21\u55ae VVIP\uff0c\u4e0a\u6b21\u82b1\u4e86\u4e00\u842c\u8cb7\u4e00\u5e74\u4efd\u7684\u4fdd\u990a\u54c1&#8230;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u6240\u4ee5\u6211\u8a8d\u70ba\uff0c\u6700\u597d\u7684\u642d\u914d\u662f <strong>KOL+KOC \u96d9\u7ba1\u9f4a\u4e0b<\/strong>\u3002KOL \u4e0d\u514d\u6709\u9ede\u8ddd\u96e2\u611f\uff0cKOC \u5247\u662f\u66f4\u89aa\u8fd1\u5e73\u6c11\uff0c\u4e14\u6c92\u90a3\u9ebc\u5546\u696d\u5316\u3002\u6700\u8fd1\u6211\u597d\u53cb <a href=\"https:\/\/www.instagram.com\/wubobooo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wubobo<\/a> \u8ddf\u745e\u838e\u81ea\u5275\u4f11\u9592\u904b\u52d5\u670d\u98fe <a href=\"https:\/\/www.facebook.com\/NovyyOfficial\" target=\"_blank\" rel=\"noreferrer noopener\">Novyy<\/a>\uff0c\u900f\u904e\u8eab\u908a\u9019\u7fa4\u611b\u63a8\u85a6\u597d\u7269\u7684\u597d\u53cb\uff08KOC\u5011\uff09\u63a8\u5ee3\uff0c\u81f3\u5c11\u4e5f\u8ce3\u4e86 50 \u4ef6\u3002\u4f60\u770b\u745e\u838e Model \u8eab\u6750\u53c8\u9ad8\u53c8\u7626\u5927\u5bb6\u7576\u7136\u8a8d\u70ba\u7a7f\u5f97\u597d\u770b\uff0c\u4f46\u8b93\u4eba\u4e0b\u55ae\u7684\u52d5\u529b\u9084\u4e0d\u5920\u3002\u6211\u8eab\u908a\u9019\u7fa4\u670b\u53cb\u9ad8\u77ee\u80d6\u7626\u90fd\u6709\uff0c\u6709\u745c\u4f3d\u8001\u5e2b\u4e5f\u6709\u9aee\u578b\u5e2b\uff0c\u5927\u5bb6\u7a7f\u8d77\u4f86\u4fee\u8eab\u6548\u679c\u90fd\u597d\uff0c\u81ea\u7136\u6703\u52a0\u5f37\u8cfc\u8cb7\u610f\u9858\uff0c\u9019\u5c31\u662f KOC \u7684\u5c0e\u8cfc\u529b\u91cf\uff08\u6211\u670b\u53cb\u7684\u904b\u52d5\u670d\u98fe\u771f\u7684\u597d\u7a7f\u53c8\u597d\u770b\uff0c\u771f\u7684\u53ef\u4ee5\u53bb\u901b\u4e0b XD\uff09<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u600e\u9ebc\u627e-koc-\u5f9e\u4f60\u7684\u7528\u6236\u4e0b\u624b\"><strong>\u600e\u9ebc\u627e KOC\uff1f\u5f9e\u4f60\u7684\u7528\u6236\u4e0b\u624b\uff01<\/strong><\/h3>\n\n\n\n<p>\u975e\u5e38\u591a\u7684\u884c\u92b7\u516c\u53f8\u90fd\u6709\u63d0\u4f9b\u4e00\u6b21\u627e\u591a\u4f4d KOC \u5408\u4f5c\u7684\u670d\u52d9\uff0c\u6211\u6c92\u63a5\u89f8\u904e\u4e0d\u77e5\u9053\u5be6\u969b\u6548\u679c\u3002\u5efa\u8b70\u5982\u679c\u53ef\u4ee5\u7684\u8a71\uff0c\u8ddf\u884c\u92b7\u516c\u53f8\u62ff\u5230\u5e7e\u500b KOC \u5e33\u865f\uff0c\u4f9d\u7167\u4e0a\u9762\u6b65\u9a5f\u81ea\u5df1\u6aa2\u67e5\u4e00\u904d\uff0c\u770b\u4ed6\u662f\u5426\u5728\u670b\u53cb\u5708\u6709\u5f71\u97ff\u529b\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u5982\u679c\u6c92\u6709\u9810\u7b97\u627e\u884c\u92b7\u516c\u53f8\u5462\uff1f\u6211\u6703<strong>\u5efa\u8b70\u5f9e\u7b2c\u4e00\u6279\u7528\u6236\u958b\u59cb\u81ea\u5df1\u990a KOC<\/strong>\u3002\u5c31\u50cf\u7f8e\u776b\u5e97\u90fd\u6709\u6253\u5361\u9001\u776b\u6bdb\u4e00\u6a23\uff0c\u4e0d\u8981\u5c0f\u770b\u9019\u4e9b\u5ba2\u4eba\uff0c\u4ed6\u5011\u80fd\u89f8\u53ca\u7684\u7528\u6236\u6bd4\u4f60\u60f3\u50cf\u7684\u591a\uff08\u6211\u7d93\u5e38\u770b\u6211\u670b\u53cb\u53bb\u54ea\u9593\u5c31\u8ddf\u8457\u53bb\uff09\u3002\u4f60\u8981\u505a\u7684\u5c31\u662f\u63d0\u4f9b\u4ed6\u5011\u767c\u6587\u7d20\u6750\uff08\u5354\u52a9\u62cd\u651d\u7167\u7247\uff09\u3001\u8b93\u4ed6\u5011\u89ba\u5f97\u7522\u54c1\u771f\u5fc3\u597d\u7528\uff0c\u5c31\u662f\u6700\u597d\u7684\u884c\u92b7\u3002\u7576\u7136\u53ef\u4ee5\u8a18\u4e0b\u54ea\u500b\u4eba\u7684\u6210\u6548\u6700\u597d\uff0c\u5b9a\u671f\u544a\u77e5\u4ed6\u65b0\u54c1\uff0c\u6216\u662f\u958b\u500b\u793e\u5718\u805a\u96c6\u8a0e\u8ad6\uff0c\u512a\u5148\u7d66\u793e\u5718\u6210\u54e1\u8a02\u8cfc\u8cc7\u683c\uff0c\u90fd\u662f\u4e0d\u932f\u7684\u4f5c\u6cd5\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u5408\u4f5c\u9080\u8acb\u4fe1\u7684\u64b0\u5beb\u91cd\u9ede\u8207\u79ae\u5100\u6559\u5b78\"><strong>\u5408\u4f5c\u9080\u8acb\u4fe1\u7684\u64b0\u5beb\u91cd\u9ede\u8207\u79ae\u5100\u6559\u5b78<\/strong><\/h2>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/overjoyed-black-woman-look-at-laptop-cheer-to-good-news-african-girl-read-email-or-message-on-sofa.jpg?resize=800%2C533&#038;ssl=1\" alt=\"\u696d\u914d\u5831\u50f9\" class=\"wp-image-4065\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/overjoyed-black-woman-look-at-laptop-cheer-to-good-news-african-girl-read-email-or-message-on-sofa.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/overjoyed-black-woman-look-at-laptop-cheer-to-good-news-african-girl-read-email-or-message-on-sofa.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/overjoyed-black-woman-look-at-laptop-cheer-to-good-news-african-girl-read-email-or-message-on-sofa.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/overjoyed-black-woman-look-at-laptop-cheer-to-good-news-african-girl-read-email-or-message-on-sofa.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/overjoyed-black-woman-look-at-laptop-cheer-to-good-news-african-girl-read-email-or-message-on-sofa.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/overjoyed-black-woman-look-at-laptop-cheer-to-good-news-african-girl-read-email-or-message-on-sofa.jpg?w=2000&amp;ssl=1 2000w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/overjoyed-black-woman-look-at-laptop-cheer-to-good-news-african-girl-read-email-or-message-on-sofa.jpg?w=1600&amp;ssl=1 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-recalc-dims=\"1\" \/><figcaption>Source: Envato Elements<\/figcaption><\/figure><\/div>\n\n\n<p>\u628a\u6f5b\u5728\u540d\u55ae\u6574\u7406\u597d\uff0c\u63a5\u4e0b\u4f86\u5c31\u662f\u8a62\u554f\u5408\u4f5c\u610f\u9858\u3002\u4e0d\u7ba1\u5c0d\u65b9\u77e5\u540d\u5ea6\u3001\u7c89\u7d72\u6578\u591a\u5be1\uff0c\u5168\u90e8\u5ba2\u88fd\u5316\u4fe1\u4ef6\u806f\u7e6b\uff01\u5373\u4fbf\u8d85\u5927\u5496\u7684 KOL\uff0c\u6709\u6642\u5019\u4e5f\u6709\u53ef\u80fd\u9858\u610f\u7528\u6bd4\u8f03\u4f4e\u7684\u50f9\u683c\u63a5\u696d\u914d\u7684\uff08\u4ed6\u771f\u7684\u559c\u6b61\u4f60\u7684\u5546\u54c1\u7684\u8a71\uff09\uff0c\u6709\u5bc4\u4fe1\u6709\u5e0c\u671b\uff0c\u4e0d\u8981\u6015\u4e1f\u81c9\uff01<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u5408\u4f5c\u9080\u8acb\u4fe1\u4ef6\u7bc4\u672c\"><strong>\u5408\u4f5c\u9080\u8acb\u4fe1\u4ef6\u7bc4\u672c<\/strong><\/h3>\n\n\n\n<p><strong>\u4fe1\u4ef6\u5167\u5bb9<\/strong>\uff1a\uff08\u62dc\u8a17\u5225\u53ea\u5beb\u4e00\u53e5\uff1a\u8acb\u554f\u4f60\u5c0d xx \u5546\u54c1\u6709\u8208\u8da3\u55ce\uff1f\uff09<\/p>\n\n\n\n<ul><li>\u516c\u53f8\u540d\u7a31\uff08\u6700\u597d\u6709\u5831\u5c0e\u9023\u7d50\uff09<\/li><li>\u5546\u54c1\u6700\u5927\u8ce3\u9ede\/\u5dee\u7570\u5316<\/li><li>\u5e0c\u671b\u5408\u4f5c\u5f62\u5f0f<\/li><li>\u5e0c\u671b\u66dd\u5149\u6642\u9593<\/li><li>\u5831\u50f9\u6216\u8acb\u5c0d\u65b9\u5831\u50f9\uff08\u4e5f\u53ef\u4ee5\u7b49\u5c0d\u65b9\u56de\u4fe1\u5f8c\u518d\u8a0e\u8ad6\uff09<\/li><li>\u4f60\u7684\u771f\u5fc3\u544a\u767d\uff08\u4e0d\u662f\u5641\u5fc3\u7684\u544a\u767d\u5566\uff0c\u662f\u4f60\u8a8d\u540c\u4ed6\u7684\u539f\u56e0\uff09<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\u79ae\u8c8c\u662f\u57fa\u672c\uff01\u5373\u4f7f\u4f60\u5beb\u4fe1\u7684 KOL \u5e73\u6642\u8b1b\u8a71\u641e\u7b11\u767d\u721b\uff0c\u4f60\u90fd\u4e0d\u80fd\u4ee5\u8f15\u6d6e\u7684\u614b\u5ea6\u76f8\u5c0d\uff01<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u4fe1\u4ef6\u6a19\u984c<\/strong>\uff1a\uff08\u8981\u8b93\u81ea\u5df1\u5728\u773e\u591a\u4fe1\u4ef6\u812b\u7a4e\u800c\u51fa\uff01\uff09<\/p>\n\n\n\n<ul><li>\u3010xx \u54c1\u724c\u696d\u914d\u9080\u8acb\u3011\u4f86\u81ea 5 \u5e74\u8cc7\u6df1\u7c89\u7684\u4fe1\uff01\u6bcd\u5b30\u5546\u54c1 ooo \u6c42\u5408\u4f5c<\/li><li>\u8aa0\u646f\u9080\u8acb XXX \u8a66\u5403\u5168\u53f0\u5317\u6700\u597d\u5403\u7684 ooo \u7f8e\u98df\uff08\u53ef\u5916\u9001\u5230\u5e9c\uff09<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u5408\u4f5c\u9080\u8acb\u4fe1\u932f\u8aa4\u793a\u7bc4\"><strong>\u5408\u4f5c\u9080\u8acb\u4fe1\u932f\u8aa4\u793a\u7bc4<\/strong><\/h3>\n\n\n\n<ul><li>\u4e00\u4fe1\u540c\u6642\u591a\u4f4d\u6536\u4ef6\u4eba\uff08\u4f60\u6709\u591a\u61f6\uff1f\u4e0d\u77e5\u9053\u5bc6\u4ef6\u526f\u672c\u55ce\uff1f\uff09<\/li><li>\u628a A \u4fe1\u4ef6\u5bc4\u5230 B \u4fe1\u7bb1\uff08\u6211\u7d93\u5e38\u770b\u5230 KOL \u516c\u5e03\u5728\u81c9\u66f8\uff1aB \u6211\u6536\u5230\u4f60\u7684\u4fe1\u4e86\uff09<\/li><li>\u641e\u932f\u5c0d\u65b9\u8eab\u5206\uff08\u6bcd\u5b30\u7522\u54c1\u5bc4\u7d66\u55ae\u8eab\u5973\u5b50\uff1f\uff09<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>KOL \u6700\u8a0e\u53ad\u4e00\u6587\u591a\u767c\u7684\u5408\u4f5c\u9080\u8acb\u4e86\uff01<\/strong>\u9664\u975e\u77e5\u540d\u54c1\u724c\uff0c\u4e0d\u7136\u6c92\u6709 KOL \u6703\u559c\u6b61\u9019\u7a2e\u4fe1\u4ef6\u7684\u3002\u4f60\u9700\u8981\u8a8d\u771f\u4e86\u89e3\u5c0d\u65b9\u7684\u80cc\u666f\uff0c\u53ef\u80fd\u662f\u61f7\u5b55\u6709\u500b\u7537\u5bf6\u5bf6\u5feb\u51fa\u751f\uff0c\u6216\u662f\u6e96\u5099\u7d50\u5a5a\u3002\u5728\u4fe1\u4e2d\u63d0\u53ca\u4f60\u6700\u559c\u6b61\u4ed6\u54ea\u7bc7\u6587\u7ae0\u6216\u662f\u54ea\u500b\u4ed6\u66fe\u8868\u9054\u904e\u7684\u89c0\u9ede\u8ddf\u4f60\u4e00\u6a23\uff0c\u9019\u500b\u90fd\u662f\u5e6b\u4f60\u53d6\u5f97\u5c0d\u65b9\u597d\u611f\u7684\u95dc\u9375\u3002\u5982\u679c\u5c0d\u65b9\u66fe\u4ecb\u7d39\u904e\u4f60\u7684\u7af6\u54c1\uff0c\u9084\u53ef\u4ee5\u8ddf\u4ed6\u5206\u4eab\u4f60\u548c\u7af6\u54c1\u7684\u5dee\u7570\u5728\u54ea\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u8acb\u7e7c\u7e8c\u770b\u4e0b\u4e00\u7bc7\uff1a<a href=\"https:\/\/www.anywhere.today\/kol-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u3010\u7db2\u7d05\u884c\u92b7\u3011\u696d\u914d\u5831\u50f9\u3001\u5546\u54c1\u4e92\u60e0\u8a72\u600e\u9ebc\u8ac7\uff1f\u5ee0\u5546\u5fc5\u770b\u7684 KOL \u5408\u4f5c\u5927\u89e3\u6790<\/a><\/p>\n\n\n\n<ul><li>KOL \u7684\u5831\u50f9\u5408\u7406\u55ce\uff1f\u8a72\u600e\u9ebc\u8ac7\u50f9\u683c\uff1f\u5408\u4f5c\u5f62\u5f0f\u89e3\u6790<\/li><li>\u696d\u914d\u7701\u9322\u5bc6\u62db\u516c\u958b\uff01\u514d\u8cbb\u5546\u54c1\u4e92\u60e0<\/li><li>KOL \u5408\u4f5c\u627e\u90e8\u843d\u5ba2\uff0fIG \u7db2\u7d05\uff0fYouTuber\uff0fPodcaster\uff0f\u5718\u5abd\uff0f\u76f4\u64ad\u4e3b\u597d\uff1f<\/li><li>\u5982\u4f55\u8ffd\u8e64 KOL \u7684\u6210\u6548<\/li><li>\u8ddf KOL \u5408\u4f5c\u5e38\u898b\u7684\u72c0\u6cc1\uff1a\u6d88\u5931\u62d6\u7a3f\u3001\u4ea4\u721b\u7a3f\u3001\u4eba\u8a2d\u843d\u5dee\u5f88\u5927<\/li><li>KOL \u5708\u6700\u8a0e\u53ad\u7684\u5ee0\u5546<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-amber-color\">\u5982\u679c\u4f60\u60f3\u5c55\u958b KOL \u5408\u4f5c\u4f46\u6c92\u6709\u6642\u9593\uff0c\u6b61\u8fce\u806f\u7e6b <a href=\"https:\/\/getstarted.anyonelab.com\/zh\" target=\"_blank\" rel=\"noreferrer noopener\">AnyoneLab<\/a> &#8211; \u5275\u4f5c\u8005\u5de5\u5177\u7bb1\uff0c\u6211\u5011\u4e5f\u63d0\u4f9b\u5275\u4f5c\u8005\u5a92\u5408\u670d\u52d9\u3002\u4f86\u4fe1 <a href=\"mailto:ivy.lin@anyonelab.com\" target=\"_blank\" rel=\"noreferrer noopener\">ivy.lin@anyonelab.com<\/a> \u63d0\u4f9b\u516c\u53f8\u7c21\u4ecb\u3001\u7522\u54c1\u8aaa\u660e\u3001\u5e0c\u671b KOL \u9054\u6210\u76ee\u7684\uff08\u66dd\u5149\/\u65b0\u8a3b\u518a\/\u92b7\u552e\uff09\uff0c\u6211\u5c07\u6703\u5728 7 \u5929\u5167\u56de\u8986\u3002<\/mark><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kol-\u5408\u4f5c-faq\">KOL \u5408\u4f5c FAQ<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-624495cc34c82\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">\u4ec0\u9ebc\u662f KOL\uff1f<\/h3>\n<div class=\"rank-math-answer \"><p><meta charset=\"utf-8\"\/>Key Opinion Leader\uff0c\u95dc\u9375\u610f\u898b\u9818\u8896\u3002\u610f\u898b\u9818\u8896\u53ef\u4ee5\u662f\u5404\u9818\u57df\u4e2d\u6709\u5f71\u97ff\u529b\u7684\u4eba\uff0c\u4e0d\u4e00\u5b9a\u662f\u6307\u7db2\u8def\u4e0a\u7684\u540d\u4eba\uff08\u7db2\u7d05\uff09\uff0c\u4f46\u5728\u7db2\u8def\u4e0a\u666e\u904d\u8868\u793a\u7db2\u8def\u540d\u4eba\u3002\u5728\u6b50\u7f8e\u570b\u5bb6\u5f88\u5c11\u4f7f\u7528 KOL\uff0c\u90fd\u7528 Influencer \u8868\u793a\u3002<\/p>\n<\/div>\n<\/div>\n<div id=\"faq-question-624495cc34c84\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">\u4ec0\u9ebc\u662f KOC\uff1f<\/h3>\n<div class=\"rank-math-answer \"><p><meta charset=\"utf-8\"\/>2019 \u5e74\u5f9e\u4e2d\u570b\u50b3\u4f86\u7684\u8a5e\uff0c\u53c8\u7a31\u5948\u7c73\u7db2\u7d05\uff08Micro Influencer\uff09\u6216\u7d20\u4eba\u7db2\u7d05\u3002\u76f8\u8f03\u65bc KOL\uff0cKOC \u7c89\u7d72\u91cf\u5c11\u5f88\u591a\uff0c\u4f46\u5728\u5176\u5f71\u97ff\u529b\u537b\u53ef\u80fd\u52dd\u65bc KOL\u3002<meta charset=\"utf-8\"\/>\u60f3\u60f3\u4f60\u81c9\u66f8\u6216 IG \u662f\u5426\u6709\u5e7e\u500b\u670b\u53cb\u660e\u660e\u6c92\u6709\u8981\u7d93\u71df\u81ea\u5df1\u6210\u70ba\u7db2\u7d05\uff0c\u4f46\u6bcf\u6b21\u767c\u6587\u4e92\u52d5\u90fd\u8d85\u9ad8\uff0c\u4e00\u767c\u6587\u5c31\u6709\u4eba\u554f\u4ed6\u6771\u897f\u54ea\u88e1\u8cb7\u7684\u3001\u9910\u5ef3\u5728\u54ea\u3001\u591a\u5c11\u9322\uff0c\u4ed6\u5c31\u662f\u4f60\u8eab\u908a\u7684 KOC\uff01<\/p>\n<\/div>\n<\/div>\n<div id=\"faq-question-624495cc34c85\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">\u8ddf\u90e8\u843d\u5ba2 KOL \u5408\u4f5c\u8981\u4e0d\u8981\u7c3d\u5408\u7d04\uff1f<\/h3>\n<div class=\"rank-math-answer \"><p>\u4e00\u5b9a\u8981\u7c3d\u7d04\uff0c\u7279\u5225\u8981\u5beb\u6e05\u695a\u6587\u5b57\uff0f\u5716\u7247\uff0f\u5f71\u7247\u4e0d\u80fd\u6709\u6284\u8972\u884c\u70ba\uff0c\u4ee5\u53ca\u9a57\u6536\u6642\u9593\u3002\uff08\u7d30\u7bc0\u4e4b\u5f8c\u518d\u5beb\u4e00\u7bc7\u5206\u4eab\u4e26\u63d0\u4f9b KOL \u5408\u7d04\u7bc4\u672c\u3002\uff09<\/p>\n<\/div>\n<\/div>\n<div id=\"faq-question-624495cc34c86\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">\u53ef\u4ee5\u8981\u6c42\u5be9\u7a3f\u55ce\uff1f<\/h3>\n<div class=\"rank-math-answer \"><p>\u9664\u975e KOL \u6709\u7279\u5225\u898f\u5b9a\u4e0d\u884c\uff0c\u4e0d\u7136\u4e00\u822c\u6703\u63d0\u4f9b 1-2 \u6b21\u5be9\u7a3f\u3001\u6821\u7a3f\u3002<\/p>\n<\/div>\n<\/div>\n<div id=\"faq-question-624495cc34c87\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">\u90e8\u843d\u683c\u6587\u9a57\u6536\u8981\u6ce8\u610f\u4ec0\u9ebc\uff1f<\/h3>\n<div class=\"rank-math-answer \"><p>\u90e8\u843d\u683c\u6587\u7684 SEO \u5c24\u5176\u91cd\u8981\uff01\u5148\u95b1\u8b80 SEO \u76f8\u95dc\u6587\u7ae0\uff0c\u518d\u8acb KOL \u4f9d\u7167 SEO \u898f\u5247\u64b0\u5beb\uff0c\u4f8b\u5982\u95dc\u9375\u5b57\u3001\u9328\u9ede\u6587\u5b57\u3001\u9023\u7d50\u7b49\u3002\uff08\u4e4b\u5f8c\u518d\u5206\u4eab\u6559\u5b78\uff09<\/p>\n<\/div>\n<\/div>\n<div id=\"faq-question-624495cc34c88\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><meta charset=\"utf-8\"\/><strong>\u627e KOC \u6548\u679c\u771f\u7684\u66f4\u597d\uff1f<\/strong><\/h3>\n<div class=\"rank-math-answer \"><p>\u6211\u8a8d\u70ba\u8981\u6839\u64da\u884c\u92b7\u76ee\u7684\u4f86\u8aaa\u3002\u5982\u679c\u662f\u60f3\u8981\u5feb\u901f\u62d3\u5c55\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u627e KOL \u7d55\u5c0d\u5feb\u3002\u5982\u679c\u662f\u8981\u5c0e\u8cfc\uff0c\u627e\u5718\u5abd\u80af\u5b9a\u6c92\u932f\u3002\u4f46\u5982\u679c\u60f3\u8981\u9577\u671f\u7d93\u71df\u54c1\u724c\u5f71\u97ff\u529b\uff0c\u6301\u7e8c\u627e KOC \u662f\u6700\u597d\u7684\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p><strong>\u4f5c\u8005\u8cc7\u8a0a<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/IMG_7293.jpg?resize=405%2C405&#038;ssl=1\" alt=\"\" class=\"wp-image-4214\" width=\"405\" height=\"405\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/IMG_7293.jpg?w=1017&amp;ssl=1 1017w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/IMG_7293.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/IMG_7293.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/IMG_7293.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/IMG_7293.jpg?resize=600%2C600&amp;ssl=1 600w\" sizes=\"(max-width: 405px) 100vw, 405px\" data-recalc-dims=\"1\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p>Ivy Lin<\/p>\n\n\n\n<p>\u559c\u6b61\u5728\u65b0\u5275\u5de5\u4f5c\uff0c\u4e86\u89e3\u5404\u7a2e\u5167\u5bb9\u884c\u92b7\u73a9\u6cd5\u3002<\/p>\n\n\n\n<p>\u75ab\u60c5\u524d\u5f88\u611b\u51fa\u570b\u73a9\uff0c\u73fe\u5728\u90fd\u73a9 VR\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Anywhere \u5167\u5bb9\u9577\uff0f\u524d KKday \u884c\u92b7\u7e3d\u76e3\uff0f\u65c5\u904a\u4f5c\u5bb6<\/p>\n\n\n\n<p>YouTube\uff5c <a href=\"https:\/\/www.youtube.com\/c\/LAZYIVY\/about\" target=\"_blank\" rel=\"noreferrer noopener\">LazyIvy in VR<\/a><\/p>\n\n\n\n<p>Podcast<meta charset=\"utf-8\">\uff5c  <a href=\"https:\/\/podcasts.apple.com\/tw\/podcast\/id1570985345\" target=\"_blank\" rel=\"noreferrer noopener\">\u5582\uff5e\u4f86\u8a8d\u8b58\u6211\u4e0a\u6d77\u670b\u53cb<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5927\u5bb6\u90fd\u8aaa KOL \u884c\u92b7\u5f88\u6709\u7528\uff0c\u8a72\u600e\u9ebc\u627e\u4eba\u5beb\u696d\u914d\uff1f\u4f5c\u8005 6 \u5e74\u8207\u81ea\u5a92\u9ad4\u5408\u4f5c\u7d93\u9a57\u5206\u4eab\u5982\u4f55\u627e KOL\u3001\u5beb\u4fe1\u6d3d\u8ac7\u8207\u6e9d\u901a\u96f7\u5340\uff0c\u8b93\u4f60\u6210\u529f\u627e\u5230\u6b63\u78ba KOL \u5408\u4f5c\uff01<\/p>\n","protected":false},"author":2,"featured_media":4097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,7,4],"tags":[136,232,233,229,234,230],"table_tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.anywhere.today\/wp-content\/uploads\/2021\/09\/woman-influencer-selling-clothes-online.jpg?fit=2000%2C941&ssl=1","_links":{"self":[{"href":"https:\/\/www.anywhere.today\/wp-json\/wp\/v2\/posts\/4096"}],"collection":[{"href":"https:\/\/www.anywhere.today\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.anywhere.today\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.anywhere.today\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.anywhere.today\/wp-json\/wp\/v2\/comments?post=4096"}],"version-history":[{"count":45,"href":"https:\/\/www.anywhere.today\/wp-json\/wp\/v2\/posts\/4096\/revisions"}],"predecessor-version":[{"id":14850,"href":"https:\/\/www.anywhere.today\/wp-json\/wp\/v2\/posts\/4096\/revisions\/14850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.anywhere.today\/wp-json\/wp\/v2\/media\/4097"}],"wp:attachment":[{"href":"https:\/\/www.anywhere.today\/wp-json\/wp\/v2\/media?parent=4096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.anywhere.today\/wp-json\/wp\/v2\/categories?post=4096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.anywhere.today\/wp-json\/wp\/v2\/tags?post=4096"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.anywhere.today\/wp-json\/wp\/v2\/table_tags?post=4096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}